The Sugar Waxing Franchise
Get Started in the Sugar Waxing Business
- Initial Franchise Fee $45,900
- Total Investment $118,100 - $268,880
- Royalty 6% + 1% Advertising = 7% Total
- Footprint of 950-1550 sq/ft
Client Built, Client Driven
Our Founder's Words: A Spa Franchise Opportunity You'll Be Proud to Own
Hi there, Aimee here. I’m the founder of Sugar Sugar™, and I’m so glad you found us.
Back in 2012, I was just another aesthetician trying to offer clean beauty services in an industry that wasn’t built for them. I had a vision. So I sat at my kitchen table in Scottsdale, Arizona, with a notebook, a lot of questions, and a wild idea, to build a modern sugaring franchise that actually cared about people.
No investors. No partners. No fancy funding. Just grit, good instincts, and a plan I kept refining.
Fast forward, and today Sugar Sugar™ is the only all-organic sugaring franchise in the country, 
offering a unique blend of sugar waxing hair removal, custom airbrush spray tanning, and organic vegan facials under one fresh, elevated roof.
We Didn’t Just Build a Beauty Franchise. We Changed the Conversation.
Most spa franchises are built around the business first and the guest second. But Sugar Sugar™ was created the other way around. We listened to what clients actually wanted, natural ingredients, smoother results, and consistent care. We also paid attention to what beauty professionals needed—training, real growth, and a drama-free work culture.
That’s how we ended up creating a franchise model that’s equal parts client-focused and provider-happy.
Beauty That’s Fast, Clean, and Rooted in Science
Our studios don’t offer 100 services. We do a few things, and we do them better than anyone. We focus on organic sugaring hair removal, spray tans, and skin services that deliver results people feel good about. All of our plant-based retail and backbar products are crafted with science in mind and skin at heart.
And here’s the part I love: The organic beauty industry is expected to grow to $55 billion by 2026. We’ve been part of this movement since day one, and we’re still leading it.
The Sugar Sugar™ Culture: No Ego. No Drama. Just Results.
We show up. We celebrate each other. We stay focused on the person in front of us. At Sugar Sugar™, we’ve created a space that’s fast-paced, rewarding, and real. No noise. Just energy that feeds growth—for franchisees, for teams, and for every client who walks through the door.
We’ve won awards for our service, our products, and our client care. But what I’m most proud of is this culture. It’s kind, it’s hardworking, and it’s fun.
A Business You’ll Be Proud to Build
If you’re looking for a clean beauty franchise opportunity that’s modern, scalable, and built on purpose, not gimmicks, you’re in the right place. We’re here to grow with people who care. Who show up. Who want to build something meaningful.
Ready for a Challenge? In 90 seconds, see what you know about Sugar Sugar™
Our Hiring and Training Make the Difference
We aren't in a race to sell franchise licenses. We are in a race to build the most successful locations.
Kalie Talks About the Sugar Sugar™ Difference
Olivia on What to Expect When Starting with Sugar Sugar™
Kalia Talks About Our Online Portal, Sugar Sugar University.
Kalie On Our $9.99 Membership Plan, The Sugar Society.In sugaring hair removal, training and consistency mean everything.
Learn more about how we are leading the way.
Market Forecast
Natural and Organic Beauty to Grow to $21.3B Worldwide by 2023!
Clean Beauty Market Growth in the United States (2023–2030)
The U.S. clean beauty market is experiencing extraordinary expansion, fueled by consumer demand for organic skincare, sugaring hair removal, vegan facials, and sustainable spa services. According to Grand View Research’s Clean Beauty Market Report (2023), the U.S. sector—valued at $8.25 billion in 2023—is projected to reach approximately $21.3 billion by 2030, representing a 14.8% compound annual growth rate (CAGR) (Grand View Research).
This growth underscores a cultural shift: consumers are prioritizing natural ingredients, cruelty-free practices, and eco-conscious beauty routines over conventional cosmetics. For entrepreneurs exploring clean beauty and organic spa franchise opportunities, these projections highlight a rapidly expanding market with exceptional long-term potential. Sugar Sugar™’s proprietary services and products align seamlessly with these trends, positioning franchise partners at the forefront of this booming sector.
Why This Matters
This surge reflects a powerful shift toward organic skincare, natural spa services, and ethically formulated products—values that align perfectly with the Sugar Sugar™ clean beauty franchise model. As consumers increasingly seek vegan facials, sustainable sugaring hair removal, and chemical-free beauty alternatives, there’s prime opportunity for franchise entrepreneurs to capitalize on a growing wellness trend.
Would you like assistance integrating this data into a polished franchise marketing one‑pager or slide deck?
What Does It All Look Like?
When it comes together, it ALL comes together. Sugar Sugar™ was built to be a highly profitable, semi passive concepts built around beauty memberships and brand loyalty.
Be part of this beauty revolution from the inside!
Uncommon Standards
Why only the most passionate, client‑focused beauty entrepreneurs qualify to join Sugar Sugar™’s clean esthetics franchise family.
At Sugar Sugar™, people often ask why it’s so hard to qualify for one of our organic sugaring hair removal and clean beauty franchises. The answer is simple—our entire culture is built on more than services; it’s built on passion for people, a devotion to natural products, and an unwavering commitment to client experience. We aren’t just looking for investors; we’re looking for partners who see beauty as connection, not just a transaction.
Our brand was born from a belief that clean, natural esthetics can transform not just skin, but confidence. Every vegan facial, organic spray tan, and sugaring service we offer is thoughtfully created to deliver results without compromise—free from harsh chemicals and aligned with sustainable beauty. We want franchise owners who live that philosophy, who understand that the real secret to success isn’t in the service alone, but in earning client trust and retention every single visit.
This is why we’re so selective. Sugar Sugar™ franchisees become stewards of a community—a space where clients feel safe, cared for, and celebrated. Owning a woman-driven clean beauty franchise with us means more than business; it’s about building a career rooted in kindness, modern wellness, and unmatched attention to detail. If you share our vision and are ready to lead with heart, we’re ready to meet you.
How Women Are Changing the Waxing Franchise
Product You Can Believe In
Meet Skin From Scratch™ - exclusively in our Sugar Sugar™ studios. Are you ready for clean with a purpose? The only product line in the world formulated for Sugaring Hair Removal Services. Built clean and organic, never tested on animals and fair trade. We could never find a product line that would stay consistent in both their formulation and ingredients for long periods of time. So, we built our own!
Having a tailor-made, high margin line changed the complexion of our days. We know this is a huge benefit to our franchisees and even more – to our clients' skin.
Product sales account for roughly 15% additional sales revenue within a healthy franchise model. Skin From Scratch™ is high margin and never, ever sold beyond Sugar Sugar™. Making each location a DESTINATION. You'll be proud to sell a product this clean and effective.
Today Belongs to Sugar Sugar™
Sugaring hair removal is a proficiency skill. So staff skillset is the variable. With consistent training, hiring/retention, real estate and world-class marketing; Sugar Sugar™ has become the formidable and enticing concept focused on the future. Sugar Sugar is a client started, woman owned business with end user and client experience as its core. This is what has set the company apart.
We started franchising in 2019 after starting our first location in 2013. Our growth plan calls for having 100 studios open across the country by 2026, eventually expanding to more than 700 locations. We have the mentors and lineage to support this growth. Where waxing has sustained, sugar will sustain. The future in women's markets belongs to women!
Sugar Sugar is dedicated to cultivating positive relationships with franchisees, while maintaining clients' fierce loyalty. Every detail from the products, the training, customer care, brand cultivation and growth has been tested and proven. Sugar Sugar is the future of beauty.
This statement is for illustrative purposes only. Sugar Sugar makes no earnings claims or ROI guarantees. Your results will vary depending on multiple factors, including location, effort, and market conditions. See Item 19 of our Franchise Disclosure Document for more information.