Natural and Organic Beauty to Grow to $54.5B Worldwide by 2027

"The global market value for natural cosmetics and personal care expected a positive increase from almost 34.5 billion dollars in 2018 to roughly 54.5 billion dollars expected for the year 2027. These data are a proof of the growing importance of the natural and organic beauty market. In fact, the awareness of consumers on the type of products purchased is growing over time. This is especially the case when it comes to personal consumer goods. In the specific case of cosmetics, an always bigger share of consumers tends to purchase natural and/or organic cosmetics. Cosmetics are considered natural with respect to two important dimensions: ingredients and processing. However, the absence of specific regulation on the topic and the disparity between private standards and administrative interpretations on natural cosmetics generates insecurity in the cosmetic industry." (Statista.com)