by Aimee Blake 

When we first decided to get into the clean beauty business, using the right retail and back-bar brands meant everything. I knew exactly what I wanted as far as results. But I had very little idea about how and what I wanted from the relationship. I guess I assumed the relationship would be similar to whatever consumer-based relationship I had in the past. 

Creating a Sugaring business plan and starting from the floor up, low minimum order quantities and little brand awareness from wholesalers. Most wholesalers had a little if any knowledge of the sugar waxing business or even what sugar waxing was. Further, because of my order sizes, they had a little understanding and little time to learn about waxing by means of sugar.

Retail companies have built their brands around waxing and typical aesthetic concepts. Our staff extolled the virtues of our lines to our clients. The clients would go home and research the brand, sign up for their email list. From there, the brands would actively promote DIRECTLY to our clients; effectively cutting us out. They'd often promote sale prices from a wholesaler's perspective that were typically below our ability to match that price. We would be stuck with the product on our shelves while every company we were complementing was pulling our clients under our noses!

We knew if we went directly to the co-packers and not these wholesalers we would be able to have the product built SPECIFICALLY for our services skin diets. Further, we would be able to provide better pricing for our clients and better margins our brick and mortar owners. It meant some basic brand building. End it meant learning about packaging, ingredients, and cosmetic manufacturing.

Five years later here we are. It has been incredibly successful. And features a few products with specific trademarking and intellectual property rights different from anything else on the market. Making Sugar Sugar a further destination. If you haven't tried Skin From Scratch™ it is it's all revolution within the industry. For more information on skin from Scratch reach out directly. You can also find information about the line at SkinFromScratch.com