Skip to main content

What is it About Sugar Sugar™?

Through Ten Years of Work, Trial, Effort and Analytics  We've made Sugar Sugar a Sugar Waxing Money Maker that Clients LOVE.
June 19, 2024

All-Organic Beauty Pioneer Sugar Sugar™ Opens in St. Johns, Florida

All-Organic Beauty Pioneer Sugar Sugar™ Opens in St. Johns, Florida

St. Johns, FL, June 17, 2024 – Sugar Sugar™, the leading name in organic beauty services, is excited to announce the opening of its newest location in St. Johns, Florida. Renowned for pioneering sugaring hair removal—often referred to as "sugar waxing"—Sugar Sugar™ continues its strategic growth across the United States. The new studio is conveniently located at 105 Nature Walk Parkway Unit 107, St. Augustine, FL 32092, positioning it perfectly within the vibrant St. Johns community.

As the forefront of clean beauty services, Sugar Sugar™ is built on a solid foundation of science and technology, continually innovating and refining its offerings based on rigorous research. This new location in St. Johns marks the brand’s expansion into North Florida, with plans for further growth in the region.

“Sugar Sugar combines the world of beauty and aesthetics with all things organic and natural, which is something I have been interested in for a long time,” said Melissa Coon, Sugar Sugar's latest franchisee to open her doors. “And now have the opportunity to explore in the next chapter of my life in a Clean Beauty Studio specializing in *Sugar * Skin * Spray * Brow Science™, my team and I are thrilled to introduce this revolutionary and eco-friendly beauty experience to St. Johns and the surrounding areas.”

Coon brings a wealth of experience from her extensive career in business management, transitioning into the beauty industry with a focus on natural, women-centered services. She highlights the advantages of Sugar Sugar’s proprietary organic product line, which includes expert facial treatments and airbrush spray tans, designed to provide clients with superior, organic beauty solutions. “Sugar Sugar™ is transforming the beauty landscape by equipping estheticians with in-depth training and career growth opportunities while delivering exceptional services to clients of all ages.

“North Florida’s dynamic and rapidly growing market presents a tremendous opportunity for us,” said Amber Harings, Director of Franchisee Operations for Sugar Sugar™. “St. Johns, with its family-friendly community and emphasis on a healthy lifestyle, is an ideal setting for our latest venture. Melissa’s dedication to mentorship and community involvement makes her the perfect fit to spearhead this expansion.”

Harings continued, “One of the best parts of this business is finding women with differing backgrounds and experience. And putting those to work in the ways, they are most comfortable. We take care of the rest.”

“I feel that the community is going to fall in love with all things Sugar Sugar. ,” Melissa shared. “Local residents, businesses, and community organizations have been incredibly supportive. The area’s demographics align perfectly with our target clientele—a blend of families, young professionals, and health-conscious individuals. It’s a thriving community, and I’m eager to contribute to its wellness and beauty offerings. The local community always shows up for their fellow small business owners, tons of great support here.”

Sugar Sugar™ remains committed to expanding its presence not only in Florida but also across the southeastern United States. As the demand for clean beauty services continues to rise, Sugar Sugar™ is well-positioned for significant growth. To learn more about shaping your future with Sugar Sugar™, visit

About Sugar Sugar™

Sugar Sugar™ is a leading franchise in the organic beauty industry, specializing in sugaring hair removal, skincare, airbrush tanning, and brow shaping. Dedicated to clean beauty and sustainable practices, Sugar Sugar™ offers clients natural, eco-friendly alternatives to traditional beauty services. For more information, visit

Contact: Franchise, Sugar Sugar™ St. Johns
Phone: 386-600-7879
105 Nature Walk Parkway Unit 107
St. Augustine, FL 32092

Go to Top